Corporate Social Responsibility and Brand Advocacy in Business-to-Business Market: The Mediated Moderating Effect of Attribution
This paper examines how industrial buyers’ attributions of their suppliers’ actions of corporate social responsibility (CSR) are related to both the brand advocacy and brand equity. Using a sample of 173 questionnaires gathered in Taiwan, we find that CSR perceptions of industrial buyers are more st...
| Autores principales: | ; ; ; |
|---|---|
| Tipo de documento: | Electrónico Artículo |
| Lenguaje: | Inglés |
| Verificar disponibilidad: | HBZ Gateway |
| Journals Online & Print: | Gargar...
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| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Publicado: |
2015
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| En: |
Journal of business ethics
Año: 2015, Volumen: 126, Número: 4, Páginas: 685-696 |
| Otras palabras clave: | B
industrial brand equity
B Atributo B Brand advocacy B Corporate social responsibility (CSR) |
| Acceso en línea: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
