Corporate Social Responsibility and Brand Advocacy in Business-to-Business Market: The Mediated Moderating Effect of Attribution
This paper examines how industrial buyers’ attributions of their suppliers’ actions of corporate social responsibility (CSR) are related to both the brand advocacy and brand equity. Using a sample of 173 questionnaires gathered in Taiwan, we find that CSR perceptions of industrial buyers are more st...
| VerfasserInnen: | ; ; ; |
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| Medienart: | Elektronisch Aufsatz |
| Sprache: | Englisch |
| Verfügbarkeit prüfen: | HBZ Gateway |
| Journals Online & Print: | Lade...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Veröffentlicht: |
2015
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| In: |
Journal of business ethics
Jahr: 2015, Band: 126, Heft: 4, Seiten: 685-696 |
| weitere Schlagwörter: | B
industrial brand equity
B Brand advocacy B Corporate social responsibility (CSR) B Attribution |
| Online-Zugang: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
