Building Trust Between Consumers and Corporations: The Role of Consumer Perceptions of Transparency and Social Responsibility

Developing trust in a company is a significant part of building the company-consumer relationship. Previous studies have sought to identify the positive consequences of trust such as loyalty and repurchase, but the question of what builds trust remains largely unanswered. To answer the question, we...

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Bibliographic Details
Authors: Kang, Jiyun (Author) ; Hustvedt, Gwendolyn (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2014
In: Journal of business ethics
Year: 2014, Volume: 125, Issue: 2, Pages: 253-265
Further subjects:B sustainable business
B Transparency
B Social Responsibility
B Word-of-mouth
B Trust
Online Access: Volltext (JSTOR)
Volltext (lizenzpflichtig)

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