Communicative Dynamics and the Polyphony of Corporate Social Responsibility in the Network Society

This paper develops a media theoretical extension of the communicative view on corporate social responsibility by elaborating on the characteristics of network societies, arguing that new media increase the speed and connectivity, and lead to higher plurality and the potential polarization of realit...

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Bibliographic Details
Authors: Castelló, Itziar (Author) ; Morsing, Mette (Author) ; Schultz, Friederike (Author)
Format: Electronic Article
Language:English
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Published: Springer 2013
In: Journal of business ethics
Year: 2013, Volume: 118, Issue: 4, Pages: 683-694
Further subjects:B CSR
B network society
B Communicative view
B Legitimacy
B Communication
Online Access: Presumably Free Access
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Summary:This paper develops a media theoretical extension of the communicative view on corporate social responsibility by elaborating on the characteristics of network societies, arguing that new media increase the speed and connectivity, and lead to higher plurality and the potential polarization of reality constructions. We discuss the implications for corporate social responsibility of becoming more polyphonic and sketch the contours of “communicative legitimacy.” Finally, we present this special issue and develop some questions for future research.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-013-1954-1