The Influence of Religiosity on Consumer Ethical Judgments and Responses Toward Sexual Appeals

This research explores the influence of religiosity on consumer perception of, and response toward, sexual appeals. The first study (survey, national sample; n = 423) examines the relationship between religiosity and consumer response toward sexual appeals using causal modeling. Study 1 finds that h...

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Autori: Putrevu, Sanjay (Autore) ; Swimberghek, Krist (Autore)
Tipo di documento: Elettronico Articolo
Lingua:Inglese
Verificare la disponibilità: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Pubblicazione: 2013
In: Journal of business ethics
Anno: 2013, Volume: 115, Fascicolo: 2, Pagine: 351-365
Altre parole chiave:B Religious influence
B ethical judgments
B advertising effectiveness
B Sexual appeals
Accesso online: Volltext (JSTOR)
Volltext (lizenzpflichtig)