The Influence of Religiosity on Consumer Ethical Judgments and Responses Toward Sexual Appeals
This research explores the influence of religiosity on consumer perception of, and response toward, sexual appeals. The first study (survey, national sample; n = 423) examines the relationship between religiosity and consumer response toward sexual appeals using causal modeling. Study 1 finds that h...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2013
|
| In: |
Journal of business ethics
Year: 2013, Volume: 115, Issue: 2, Pages: 351-365 |
| Further subjects: | B
Religious influence
B ethical judgments B advertising effectiveness B Sexual appeals |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
