Small-Sized Suppliers Entering Large Markets: An Ethical Initiative of the Caras do Brasil Program

The Pão de Açúcar Group was a pioneer in food retailing in Brazil and is now one of the largest Brazilian retailers. Working in a pulverized market characterized by small players, the Group produces US$ 20.4 billion in gross sales. It has become the largest employer in the country with 140,000 of em...

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Главный автор: Cecilia C. de Arruda, Maria (Автор)
Другие авторы: Granado, Luiza
Формат: Электронный ресурс Статья
Язык:Английский
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Опубликовано: 2013
В: Journal of business ethics
Год: 2013, Том: 112, Выпуск: 4, Страницы: 685-696
Другие ключевые слова:B Business insertion
B Social Responsibility
B Business Ethics
B Sustainability
B Small-sized suppliers
B Business inclusion
B Poverty Alleviation
Online-ссылка: Volltext (JSTOR)
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