Consumer Evaluations of Social Alliances: The Effects of Perceived Fit Between Companies and Non-Profit Organizations
Company–cause fit has been one of the major issues in the domain of corporate social responsibility. This study tries to expand the perspective from company–cause to company–non-profit organization (NPO) fit, and it gives implications to firms looking for long-term collaboration with an NPO. Specifi...
| Authors: | ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2012
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| In: |
Journal of business ethics
Year: 2012, Volume: 109, Issue: 2, Pages: 163-174 |
| Further subjects: | B
Non-profit organizations (NPO)
B Social alliances B Activity fit B Consumer attributions on firm’s motives B Business fit B Familiarity fit |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |