Kim, N., Sung, Y., & Lee, M. (2012). Consumer Evaluations of Social Alliances: The Effects of Perceived Fit Between Companies and Non-Profit Organizations. Journal of business ethics, 109(2), 163-174. doi:10.1007/s10551-011-1115-3
Chicago Style (17th ed.) CitationKim, Namin, Youri Sung, and Moonkyu Lee. "Consumer Evaluations of Social Alliances: The Effects of Perceived Fit Between Companies and Non-Profit Organizations." Journal of Business Ethics 109, no. 2 (2012): 163-174, https://doi.org/10.1007/s10551-011-1115-3.
MLA (9th ed.) CitationKim, Namin, et al. "Consumer Evaluations of Social Alliances: The Effects of Perceived Fit Between Companies and Non-Profit Organizations." Journal of Business Ethics, vol. 109, no. 2, 2012, pp. 163-174, https://doi.org/10.1007/s10551-011-1115-3.