Consumer Evaluations of Social Alliances: The Effects of Perceived Fit Between Companies and Non-Profit Organizations
Company–cause fit has been one of the major issues in the domain of corporate social responsibility. This study tries to expand the perspective from company–cause to company–non-profit organization (NPO) fit, and it gives implications to firms looking for long-term collaboration with an NPO. Specifi...
Authors: | ; ; |
---|---|
Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Springer Science + Business Media B. V
2012
|
In: |
Journal of business ethics
Year: 2012, Volume: 109, Issue: 2, Pages: 163-174 |
Further subjects: | B
Non-profit organizations (NPO)
B Social alliances B Activity fit B Consumer attributions on firm’s motives B Business fit B Familiarity fit |
Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
MARC
LEADER | 00000caa a22000002 4500 | ||
---|---|---|---|
001 | 1785645455 | ||
003 | DE-627 | ||
005 | 20230331053239.0 | ||
007 | cr uuu---uuuuu | ||
008 | 220112s2012 xx |||||o 00| ||eng c | ||
024 | 7 | |a 10.1007/s10551-011-1115-3 |2 doi | |
035 | |a (DE-627)1785645455 | ||
035 | |a (DE-599)KXP1785645455 | ||
035 | |a (DE-He213)s10551-011-1115-3-e | ||
040 | |a DE-627 |b ger |c DE-627 |e rda | ||
041 | |a eng | ||
084 | |a 1 |2 ssgn | ||
100 | 1 | |a Kim, Namin |e VerfasserIn |4 aut | |
245 | 1 | 0 | |a Consumer Evaluations of Social Alliances: The Effects of Perceived Fit Between Companies and Non-Profit Organizations |
264 | 1 | |c 2012 | |
336 | |a Text |b txt |2 rdacontent | ||
337 | |a Computermedien |b c |2 rdamedia | ||
338 | |a Online-Ressource |b cr |2 rdacarrier | ||
520 | |a Company–cause fit has been one of the major issues in the domain of corporate social responsibility. This study tries to expand the perspective from company–cause to company–non-profit organization (NPO) fit, and it gives implications to firms looking for long-term collaboration with an NPO. Specifically, it suggests three types of fit, i.e., familiarity, business, and activity fit and investigates the potential effects of these fits in social alliances between companies and the partnering NPOs on consumer attributions of the firms’ motives for the alliances. An experiment that used scenarios revealed that consumers perceive high-fitted alliances on the dimensions of the familiarity and activity fit as being more public-serving than low-matched ones. However, the consumers’ attribution of the motive is not different between the high and low business fit. The implications of the research results are discussed from an academic and practical standpoint. | ||
650 | 4 | |a Non-profit organizations (NPO) | |
650 | 4 | |a Consumer attributions on firm’s motives | |
650 | 4 | |a Activity fit | |
650 | 4 | |a Familiarity fit | |
650 | 4 | |a Business fit | |
650 | 4 | |a Social alliances | |
700 | 1 | |a Sung, Youri |e VerfasserIn |4 aut | |
700 | 1 | |a Lee, Moonkyu |e VerfasserIn |4 aut | |
773 | 0 | 8 | |i Enthalten in |t Journal of business ethics |d Dordrecht [u.a.] : Springer Science + Business Media B.V, 1982 |g 109(2012), 2, Seite 163-174 |h Online-Ressource |w (DE-627)270937129 |w (DE-600)1478688-6 |w (DE-576)121465284 |x 1573-0697 |7 nnns |
773 | 1 | 8 | |g volume:109 |g year:2012 |g number:2 |g pages:163-174 |
856 | |3 Volltext |u http://www.jstor.org/stable/23259308 |x JSTOR | ||
856 | 4 | 0 | |u https://doi.org/10.1007/s10551-011-1115-3 |x Resolving-System |z lizenzpflichtig |3 Volltext |
935 | |a mteo | ||
936 | u | w | |d 109 |j 2012 |e 2 |h 163-174 |
951 | |a AR | ||
ELC | |a 1 | ||
ITA | |a 1 |t 1 | ||
LOK | |0 000 xxxxxcx a22 zn 4500 | ||
LOK | |0 001 4033704337 | ||
LOK | |0 003 DE-627 | ||
LOK | |0 004 1785645455 | ||
LOK | |0 005 20220112043750 | ||
LOK | |0 008 220112||||||||||||||||ger||||||| | ||
LOK | |0 035 |a (DE-Tue135)IxTheo#2021-12-30#8012C8148FD023F31DE389C46D578A0EA3F60E75 | ||
LOK | |0 040 |a DE-Tue135 |c DE-627 |d DE-Tue135 | ||
LOK | |0 092 |o n | ||
LOK | |0 852 |a DE-Tue135 | ||
LOK | |0 852 1 |9 00 | ||
LOK | |0 866 |x JSTOR#http://www.jstor.org/stable/23259308 | ||
LOK | |0 935 |a ixzs |a ixrk |a zota | ||
ORI | |a SA-MARC-ixtheoa001.raw |