The Influence of Media Cue Multiplicity on Deceivers and Those Who Are Deceived

We extend prior research of deceitful behavior by studying the reactions of those who are targets of deception and how a specific attribute of communication media, cue multiplicity, influences such reactions. We report on a laboratory experiment involving dyads asked to engage in a stock share purch...

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Bibliographic Details
Authors: Xu, Jingjun (Author) ; Cenfetelli, Ronald T. (Author) ; Aquino, Karl (Author)
Format: Electronic Article
Language:English
Check availability: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Published: 2012
In: Journal of business ethics
Year: 2012, Volume: 106, Issue: 3, Pages: 337-352
Further subjects:B Moral anger
B Interpersonal deception theory (IDT)
B Deception
B Cue multiplicity
B Positive Affect
B Revenge
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Summary:We extend prior research of deceitful behavior by studying the reactions of those who are targets of deception and how a specific attribute of communication media, cue multiplicity, influences such reactions. We report on a laboratory experiment involving dyads asked to engage in a stock share purchase exercise. We find that when a broker is perceived to act deceitfully by the buyer, the buyer reacts with negative affect (anger) which provokes subsequent acts of revenge against the broker. Importantly, we find that media with higher cue multiplicity attenuate buyer anger as well as lessen the propensity for the buyer to seek retaliatory acts of revenge. We further find that moral anger mediates the effect of buyers’ perceived deception on revenge.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-011-1000-0