Does Ethics Statement of a Public Relations Firm Make a Difference? Yes it Does!!

Attempting to determine solutions for unethical practices in the field, this research was designed to assess the effectiveness of public relations firms’ ethics statements in decreasing the incidence of malpractice. This study revealed an encouraging finding that practitioners working in firms with...

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Главные авторы: Ki, Eyun-Jung (Автор) ; Choi, Hong-Lim (Автор) ; Lee, Junghyuk (Автор)
Формат: Электронный ресурс Статья
Язык:Английский
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Опубликовано: Springer Science + Business Media B. V 2012
В: Journal of business ethics
Год: 2012, Том: 105, Выпуск: 2, Страницы: 267-276
Другие ключевые слова:B Ethics statement
B Ethics code
B Public relations firm
Online-ссылка: Volltext (JSTOR)
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Итог:Attempting to determine solutions for unethical practices in the field, this research was designed to assess the effectiveness of public relations firms’ ethics statements in decreasing the incidence of malpractice. This study revealed an encouraging finding that practitioners working in firms with ethical parameters were significantly more likely to engage in ethical practices. Moreover, educating public relations practitioners about the content of ethics statement could positively influence their ethical practices. At the same time, this study’s findings suggest further questions for consideration in future scholarship and in the application of ethics statements to practice within the field.
ISSN:1573-0697
Второстепенные работы:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-011-0971-1