Does Ethics Statement of a Public Relations Firm Make a Difference? Yes it Does!!

Attempting to determine solutions for unethical practices in the field, this research was designed to assess the effectiveness of public relations firms’ ethics statements in decreasing the incidence of malpractice. This study revealed an encouraging finding that practitioners working in firms with...

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Bibliographic Details
Authors: Ki, Eyun-Jung (Author) ; Choi, Hong-Lim (Author) ; Lee, Junghyuk (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2012
In: Journal of business ethics
Year: 2012, Volume: 105, Issue: 2, Pages: 267-276
Further subjects:B Ethics statement
B Ethics code
B Public relations firm
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Description
Summary:Attempting to determine solutions for unethical practices in the field, this research was designed to assess the effectiveness of public relations firms’ ethics statements in decreasing the incidence of malpractice. This study revealed an encouraging finding that practitioners working in firms with ethical parameters were significantly more likely to engage in ethical practices. Moreover, educating public relations practitioners about the content of ethics statement could positively influence their ethical practices. At the same time, this study’s findings suggest further questions for consideration in future scholarship and in the application of ethics statements to practice within the field.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-011-0971-1