Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR
Corporate social responsibility (CSR) has emerged as an effective way for firms to create favorable attitudes among consumers. Although prior research has addressed the direct influence of proactive and reactive CSR on consumer responses, this research hypothesized that consumers’ perceived organiza...
| Главные авторы: | ; ; |
|---|---|
| Формат: | Электронный ресурс Статья |
| Язык: | Английский |
| Проверить наличие: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Опубликовано: |
2011
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| В: |
Journal of business ethics
Год: 2011, Том: 102, Выпуск: 4, Страницы: 639-652 |
| Другие ключевые слова: | B
consumer attributions
B CSR strategy B Корпоративная социальная ответственность B information source B corporate communications |
| Online-ссылка: |
Presumably Free Access Volltext (JSTOR) Volltext (lizenzpflichtig) |