Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR
Corporate social responsibility (CSR) has emerged as an effective way for firms to create favorable attitudes among consumers. Although prior research has addressed the direct influence of proactive and reactive CSR on consumer responses, this research hypothesized that consumers’ perceived organiza...
| Authors: | ; ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2011
|
| In: |
Journal of business ethics
Year: 2011, Volume: 102, Issue: 4, Pages: 639-652 |
| Further subjects: | B
consumer attributions
B Corporate social responsibility B CSR strategy B information source B corporate communications |
| Online Access: |
Presumably Free Access Volltext (JSTOR) Volltext (lizenzpflichtig) |
