Corporate Social Responsibility and the Benefits of Employee Trust: A Cross-Disciplinary Perspective
Research on corporate social responsibility (CSR) has tended to focus on external stakeholders and outcomes, revealing little about internal effects that might also help explain CSR-firm performance linkages and the impact that corporate marketing strategies can have on internal stakeholders such as...
| Authors: | ; ; ; ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2011
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| In: |
Journal of business ethics
Year: 2011, Volume: 102, Issue: 1, Pages: 29-45 |
| Further subjects: | B
Ethical corporate marketing
B Corporate marketing B Employee trust B Corporate social responsibility B Organizational Behavior B Employee attitudes |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
