It’s All on Sale: Marketing Ethics and the Perpetually Fooled
Discussion of marketing deception has mostly focused on two main areas: first are cases that involve the intentional deception of people who tend to have compromised intelligence, such as children or the elderly, and second are cases that involve intentional falsehoods or the withholding of vital in...
| 1. VerfasserIn: | |
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| Medienart: | Elektronisch Aufsatz |
| Sprache: | Englisch |
| Verfügbarkeit prüfen: | HBZ Gateway |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Veröffentlicht: |
2011
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| In: |
Journal of business ethics
Jahr: 2011, Band: 99, Heft: 1, Seiten: 17-21 |
| weitere Schlagwörter: | B
Rational person standard
B marketing ethics B behavioral economics B Advertising ethics |
| Online-Zugang: |
Volltext (lizenzpflichtig) |
