It’s All on Sale: Marketing Ethics and the Perpetually Fooled
Discussion of marketing deception has mostly focused on two main areas: first are cases that involve the intentional deception of people who tend to have compromised intelligence, such as children or the elderly, and second are cases that involve intentional falsehoods or the withholding of vital in...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2011
|
| In: |
Journal of business ethics
Year: 2011, Volume: 99, Issue: 1, Pages: 17-21 |
| Further subjects: | B
Rational person standard
B marketing ethics B behavioral economics B Advertising ethics |
| Online Access: |
Volltext (lizenzpflichtig) |