Corporate Social Responsibility: A Strategic Advantage or a Strategic Necessity?

For many firms, a focus on corporate social responsibility (CSR) is an indication to stakeholders that the firm is concerned about social and environmental issues. However, these same firms may engage in CSR activities with the expectation that these activities will increase their bottom line. A rel...

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Autori: Falkenberg, Joyce (Autore) ; Brunsæl, Petter (Autore)
Tipo di documento: Elettronico Articolo
Lingua:Inglese
Verificare la disponibilità: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Pubblicazione: 2011
In: Journal of business ethics
Anno: 2011, Volume: 99, Fascicolo: 1, Pagine: 9-16
Altre parole chiave:B Corporate social responsibility
B Resource-based view
B Strategic necessity
B Strategic Advantage
B Reputation
Accesso online: Volltext (lizenzpflichtig)