Corporate Social Responsibility: A Strategic Advantage or a Strategic Necessity?

For many firms, a focus on corporate social responsibility (CSR) is an indication to stakeholders that the firm is concerned about social and environmental issues. However, these same firms may engage in CSR activities with the expectation that these activities will increase their bottom line. A rel...

Full description

Saved in:  
Bibliographic Details
Authors: Falkenberg, Joyce (Author) ; Brunsæl, Petter (Author)
Format: Electronic Article
Language:English
Check availability: HBZ Gateway
Journals Online & Print:
Drawer...
Fernleihe:Fernleihe für die Fachinformationsdienste
Published: Springer 2011
In: Journal of business ethics
Year: 2011, Volume: 99, Issue: 1, Pages: 9-16
Further subjects:B Corporate social responsibility
B Resource-based view
B Strategic necessity
B Strategic Advantage
B Reputation
Online Access: Volltext (lizenzpflichtig)