Diffusion of Corporate Responsibility Practices to Companies: The Experience of the Forest Sector

This qualitative study indentifies how corporate responsibility (CR) practices are diffused to companies, as well as the factors that influence this diffusion process. Forest companies, industry associations, non-governmental organizations, and academics in Brazil, Canada, and the United States part...

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Главные авторы: Vidal, Natalia G. (Автор) ; Bull, Gary Q. (Автор) ; Kozak, Robert A. (Автор)
Формат: Электронный ресурс Статья
Язык:Английский
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Опубликовано: Springer Science + Business Media B. V 2010
В: Journal of business ethics
Год: 2010, Том: 94, Выпуск: 4, Страницы: 553-567
Другие ключевые слова:B Corporate Responsibility
B Canada
B Brazil
B Qualitative Research
B forest sector
B the United States
B Диффузия (экономика)
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Итог:This qualitative study indentifies how corporate responsibility (CR) practices are diffused to companies, as well as the factors that influence this diffusion process. Forest companies, industry associations, non-governmental organizations, and academics in Brazil, Canada, and the United States participated in this interview-based study. Data emerging from a grounded theory approach revealed three factors influencing the diffusion of CR practices to companies: (1) external contextual characteristics, (2) connectors, and (3) experts and expert organizations. These three factors influence each other, meaning that the diffusion process of CR practices is somewhat cyclic. These interactions are usually manifested by companies and expert organizations influencing each other’s actions, being influenced by the external environment, and contributing to the CR trends that are observed in the external environment.
ISSN:1573-0697
Второстепенные работы:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-009-0281-z