Diffusion of Corporate Responsibility Practices to Companies: The Experience of the Forest Sector

This qualitative study indentifies how corporate responsibility (CR) practices are diffused to companies, as well as the factors that influence this diffusion process. Forest companies, industry associations, non-governmental organizations, and academics in Brazil, Canada, and the United States part...

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Bibliographic Details
Published in:Journal of business ethics
Authors: Vidal, Natalia G. (Author) ; Bull, Gary Q. (Author) ; Kozak, Robert A. (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2010
In: Journal of business ethics
Year: 2010, Volume: 94, Issue: 4, Pages: 553-567
Further subjects:B Corporate Responsibility
B Canada
B Brazil
B Qualitative Research
B forest sector
B Diffusion
B the United States
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Description
Summary:This qualitative study indentifies how corporate responsibility (CR) practices are diffused to companies, as well as the factors that influence this diffusion process. Forest companies, industry associations, non-governmental organizations, and academics in Brazil, Canada, and the United States participated in this interview-based study. Data emerging from a grounded theory approach revealed three factors influencing the diffusion of CR practices to companies: (1) external contextual characteristics, (2) connectors, and (3) experts and expert organizations. These three factors influence each other, meaning that the diffusion process of CR practices is somewhat cyclic. These interactions are usually manifested by companies and expert organizations influencing each other’s actions, being influenced by the external environment, and contributing to the CR trends that are observed in the external environment.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-009-0281-z