Corporate Motives for Social Initiative: Legitimacy, Sustainability, or the Bottom Line?

This article presents results of exploratory research conducted with managers from over 500 Norwegian companies to examine corporate motives for engaging in social initiatives. Three key questions were addressed. First, what do managers in this sample see as the primary reasons their companies engag...

Description complète

Enregistré dans:  
Détails bibliographiques
Auteurs: Brønn, Peggy Simcic (Auteur) ; Vidaver-Cohen, Deborah (Auteur)
Type de support: Électronique Article
Langue:Anglais
Vérifier la disponibilité: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Publié: 2009
Dans: Journal of business ethics
Année: 2009, Volume: 87, Numéro: 1, Pages: 91-109
Sujets non-standardisés:B Motives
B Corporate Citizenship
B Social Responsibility
B Corporations
B Sustainability
B Legitimacy
B Reputation
B Image
Accès en ligne: Volltext (lizenzpflichtig)
Description
Résumé:This article presents results of exploratory research conducted with managers from over 500 Norwegian companies to examine corporate motives for engaging in social initiatives. Three key questions were addressed. First, what do managers in this sample see as the primary reasons their companies engage in activities that benefit society? Second, do motives for such social initiative vary across the industries represented? Third, can further empirical support be provided for the theoretical classifications of social initiative motives outlined in the literature? Previous research on the topic is reviewed, study methods are described, results are presented, and implications of findings are discussed. The article concludes with the analysis of study limitations and directions for future research.
ISSN:1573-0697
Contient:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-008-9795-z