The Urgency and Necessity of a Different Type of Market: The Perspective of Producers Organized Within the Fair Trade Market

The development of the certified Fair Trade market was initiated by a group of indigenous communities in Mexico. Over time, their vision of Fair Trade as a different type of market has become increasingly marginalized by an emphasis on poverty reduction. This article presents their understanding of...

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Bibliographic Details
Main Author: VanderHoff Boersma, Francisco (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2009
In: Journal of business ethics
Year: 2009, Volume: 86, Issue: 1, Pages: 51-61
Further subjects:B Corporate social responsibility
B Sustainability
B Democracy
B bio-politics
B eco-tourism
B Solidarity
B Governmentality
B Gender
B Food Security
B Fair Trade
B Neo-liberalism
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Summary:The development of the certified Fair Trade market was initiated by a group of indigenous communities in Mexico. Over time, their vision of Fair Trade as a different type of market has become increasingly marginalized by an emphasis on poverty reduction. This article presents their understanding of what Fair Trade should and should not be. It presents the key principles of the Fair Trade market as effectiveness, ecological sustainability, social sustainability, and more direct producer–consumer relationships. The key challenges that confront Fair Trade in living up to these principles are the need to democratize the formal structures of Fair Trade so as to give a greater voice to small producers and to link with other social movements to confront the dominant neo-liberal trade regime.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-008-9766-4