Understanding Corporate Social Responsibility and Product Perceptions in Consumer Markets: A Cross-cultural Evaluation
The concept of corporate social responsibility is becoming integral to effective corporate brand management. This study adopts a multidimensional and cross-country perspective of the concept and analyses consumer perceptions of behaviour of four leading consumer products manufacturers. Data was coll...
Authors: | ; ; |
---|---|
Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Springer Science + Business Media B. V
2008
|
In: |
Journal of business ethics
Year: 2008, Volume: 80, Issue: 3, Pages: 597-611 |
Further subjects: | B
consumer perceptions
B Corporate social responsibility B corporate communication B product evaluations |
Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |