Understanding Corporate Social Responsibility and Product Perceptions in Consumer Markets: A Cross-cultural Evaluation

The concept of corporate social responsibility is becoming integral to effective corporate brand management. This study adopts a multidimensional and cross-country perspective of the concept and analyses consumer perceptions of behaviour of four leading consumer products manufacturers. Data was coll...

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Autori: Singh, Jaywant (Autore) ; de los Salmones Sanchez, Maria del Mar Garcia (Autore) ; del Bosque, Igancio Rodriguez (Autore)
Tipo di documento: Elettronico Articolo
Lingua:Inglese
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Pubblicazione: Springer Science + Business Media B. V 2008
In: Journal of business ethics
Anno: 2008, Volume: 80, Fascicolo: 3, Pagine: 597-611
Altre parole chiave:B consumer perceptions
B Corporate social responsibility
B corporate communication
B product evaluations
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Riepilogo:The concept of corporate social responsibility is becoming integral to effective corporate brand management. This study adopts a multidimensional and cross-country perspective of the concept and analyses consumer perceptions of behaviour of four leading consumer products manufacturers. Data was collected from consumers in two countries – Spain and the UK. The study analyses consumers’ degree of interest in corporate responsibility and its impact on their perception about the company. The findings here suggest a weak impact of company-specific communication on consumers’ perception. The implications of this study are relevant to companies for strengthening their social responsibility associations with the consumers.
ISSN:1573-0697
Comprende:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-007-9457-6