Understanding Corporate Social Responsibility and Product Perceptions in Consumer Markets: A Cross-cultural Evaluation
The concept of corporate social responsibility is becoming integral to effective corporate brand management. This study adopts a multidimensional and cross-country perspective of the concept and analyses consumer perceptions of behaviour of four leading consumer products manufacturers. Data was coll...
Main Author: | |
---|---|
Contributors: | ; |
Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
2008
|
In: |
Journal of business ethics
Year: 2008, Volume: 80, Issue: 3, Pages: 597-611 |
Further subjects: | B
consumer perceptions
B Corporate social responsibility B corporate communication B product evaluations |
Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
Summary: | The concept of corporate social responsibility is becoming integral to effective corporate brand management. This study adopts a multidimensional and cross-country perspective of the concept and analyses consumer perceptions of behaviour of four leading consumer products manufacturers. Data was collected from consumers in two countries – Spain and the UK. The study analyses consumers’ degree of interest in corporate responsibility and its impact on their perception about the company. The findings here suggest a weak impact of company-specific communication on consumers’ perception. The implications of this study are relevant to companies for strengthening their social responsibility associations with the consumers. |
---|---|
ISSN: | 1573-0697 |
Contains: | Enthalten in: Journal of business ethics
|
Persistent identifiers: | DOI: 10.1007/s10551-007-9457-6 |