Backlash Hits Business Ethics: Finding Effective Strategies for Communicating the Importance of Corporate Social Responsibility

Recently, several articles have asserted that corporate social responsibility programs have gone too far and need to be reigned in. These critics have charged that corporate social responsibility is to be regarded with skepticism and that any changes in corporate accountability should be superficial...

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Bibliographic Details
Main Author: Stoll, Mary Lyn (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2008
In: Journal of business ethics
Year: 2008, Volume: 78, Issue: 1, Pages: 17-24
Further subjects:B Backlash
B Corporate social responsibility
B corporate accountability
B Business Ethics
B Media
Online Access: Volltext (JSTOR)
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