Gender Differences in Ethics Judgment of Marketing Professionals in the United States
This empirical investigation reexamines the impact of gender on ethics judgment of marketing professionals in a cross-section of firms in the United States. In the study, gender differences in ethics judgment focus on decisions in the context of marketing-mix elements (product, promotion, pricing, a...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2008
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| In: |
Journal of business ethics
Year: 2008, Volume: 77, Issue: 4, Pages: 501-515 |
| Further subjects: | B
Multivariate Analysis
B ethics judgment B marketing-mix elements B Gender differences B Mail Survey |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |