Differences in research ethics judgments between male and female marketing professionals

With the unprecedented increase in the number of females holding executive positions in business, there has arisen interest in issues pertaining to the role of women in business organizations, including that of malefemale differences in ethical attitudes/behavior. To add to the research evidence on...

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Bibliographic Details
Main Author: Akaah, Ishmael P. (Author)
Format: Electronic Article
Language:English
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Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Published: 1989
In: Journal of business ethics
Year: 1989, Volume: 8, Issue: 5, Pages: 375-381
Further subjects:B Male Counterpart
B Research Ethic
B Research Evidence
B Economic Growth
B Marketing
Online Access: Volltext (JSTOR)
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Summary:With the unprecedented increase in the number of females holding executive positions in business, there has arisen interest in issues pertaining to the role of women in business organizations, including that of malefemale differences in ethical attitudes/behavior. To add to the research evidence on the issue, this paper examines differences in research ethics judgments between male and female marketing professionals. The results indicate that female marketing professionals evince higher research ethics judgments than their male counterparts.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/BF00381729