Filling the Empty Shell. The Public Debate on CSR in Austria as a Paradigmatic Example of a Political Discourse

Instead of essentializing and defining what CSR “is”, we analyze CSR as a political discourse in which different actors struggle to fill the empty shell of Corporate Social Responsibility (CSR) with a legitimate interpretation. In this paper we take the current debate on CSR in Austria as an example...

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Bibliographic Details
Authors: Mark-Ungericht, Bernhard (Author) ; Weiskopf, Richard (Author)
Format: Electronic Article
Language:English
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Published: Springer 2007
In: Journal of business ethics
Year: 2007, Volume: 70, Issue: 3, Pages: 285-297
Further subjects:B disembedding
B corporate social responsibility (implicit and explicit)
B embedding
B political discourses
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Summary:Instead of essentializing and defining what CSR “is”, we analyze CSR as a political discourse in which different actors struggle to fill the empty shell of Corporate Social Responsibility (CSR) with a legitimate interpretation. In this paper we take the current debate on CSR in Austria as an example to demonstrate how this debate is shaped by changes in the greater socio-economic environment. We suggest that this debate might be paradigmatic for the development of CSR in the European/International context. We argue that the debate and the political moves concerning an implicit or an explicit concept of CSR are rooted in a more fundamental question: the societal (re-)embedding or disembedding of companies.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-006-9111-8