“To Pirate or Not to Pirate”: A Comparative Study of the Ethical Versus Other Influences on the Consumer’s Software Acquisition-Mode Decision
Consumers of software often face an acquisition-mode decision, namely whether to purchase or pirate that software. In terms of consumer welfare, consumers who pirate software may stand in opposition to those who purchase it. Marketers also face a decision whether to attempt to thwart that piracy or...
| Главный автор: | |
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| Другие авторы: | ; |
| Формат: | Электронный ресурс Статья |
| Язык: | Английский |
| Проверить наличие: | HBZ Gateway |
| Journals Online & Print: | Загрузка...
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| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Опубликовано: |
2004
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| В: |
Journal of business ethics
Год: 2004, Том: 55, Выпуск: 3, Страницы: 255-274 |
| Другие ключевые слова: | B
Government Policy
B acquisition-mode decision B Маркетинг B Software Piracy B consumer welfare B Consumer ethics B Диффузия (экономика) |
| Online-ссылка: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
