Looking at Consumer Behavior in a Moral Perspective
The paper suggests that consumers and their behaviors deserve (much) more attention in our field. After a few website references (about ethical shopping and ethical trade initiatives) and after a brief literature review of recent business ethics and consumer behavior literature conceptual frameworks...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2004
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| In: |
Journal of business ethics
Year: 2004, Volume: 51, Issue: 2, Pages: 129-141 |
| Further subjects: | B
consumer idealism
B Consumerism B Consumer behavior B ethical shopping B consumer dishonesty |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
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| 520 | |a The paper suggests that consumers and their behaviors deserve (much) more attention in our field. After a few website references (about ethical shopping and ethical trade initiatives) and after a brief literature review of recent business ethics and consumer behavior literature conceptual frameworks are suggested. As an open end, the paper contains some empirical references, related to consumer honesty, tax loyalty and to motives for buying organic food, and suggests the development of a consumer morality measurement instrument. | ||
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