Toward an Analytical Structure for Evaluating the Ethical Content of Decisions by Advertising Professionals
This article proposes a model for conceptualizing advertising ethics theory based on a distinction between philosophical and occupational ethical systems and the assumption that the fundamental goal of occupational ethics is to address the imbalance of power between the practitioner group and the co...
| Главный автор: | |
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| Формат: | Электронный ресурс Статья |
| Язык: | Английский |
| Проверить наличие: | HBZ Gateway |
| Journals Online & Print: | Загрузка...
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| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Опубликовано: |
2003
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| В: |
Journal of business ethics
Год: 2003, Том: 48, Выпуск: 3, Страницы: 291-300 |
| Другие ключевые слова: | B
Ethics
B Business Ethics B Social Contract Theory B Models B Professional Ethics B Advertising |
| Online-ссылка: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |