Autonomous Consumption: Buying Into the Ideology of Capitalism
The purpose of this article is to examine three different approaches to autonomy in order to demonstrate how each leads to a different conclusion about the ethicality of advertising. I contend that Noggle's (1995) belief-based autonomy theory provides the most complete understanding of autonomy...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2003
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| In: |
Journal of business ethics
Year: 2003, Volume: 48, Issue: 3, Pages: 229-236 |
| Further subjects: | B
Cooperative Power
B Autonomy Theory B Complete Understanding B Autonomous Consumption B Economic Growth |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
| Summary: | The purpose of this article is to examine three different approaches to autonomy in order to demonstrate how each leads to a different conclusion about the ethicality of advertising. I contend that Noggle's (1995) belief-based autonomy theory provides the most complete understanding of autonomy. Read in conjunction with Arendt's theory of cooperative power, Noggle's theory leads to the conclusion that advertising does not violate consumers' autonomy. Although it is possible for advertisers to abuse the power granted them by society these abuses do not constitute a violation of consumers' autonomy. |
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| ISSN: | 1573-0697 |
| Contains: | Enthalten in: Journal of business ethics
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| Persistent identifiers: | DOI: 10.1023/B:BUSI.0000005784.48184.d6 |