What Will Consumers Pay for Social Product Features?
The importance of ethical consumerism to many companies worldwide has increased dramatically in recent years. Ethical consumerism encompasses the importance of non-traditional and social components of a company's products and business process to strategic success – such as environmental protect...
| Autori: | ; ; ; |
|---|---|
| Tipo di documento: | Elettronico Articolo |
| Lingua: | Inglese |
| Verificare la disponibilità: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Pubblicazione: |
2003
|
| In: |
Journal of business ethics
Anno: 2003, Volume: 42, Fascicolo: 3, Pagine: 281-304 |
| Altre parole chiave: | B
workers' rights
B Willingness-to-pay B Ethical consumerism B choice modeling B Animal Rights |
| Accesso online: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
| Riepilogo: | The importance of ethical consumerism to many companies worldwide has increased dramatically in recent years. Ethical consumerism encompasses the importance of non-traditional and social components of a company's products and business process to strategic success – such as environmental protectionism, child labor practices and so on. The present paper utilizes a random utility theoretic experimental design to provide estimates of the relative value selected consumers place on the social features of products. |
|---|---|
| ISSN: | 1573-0697 |
| Comprende: | Enthalten in: Journal of business ethics
|
| Persistent identifiers: | DOI: 10.1023/A:1022212816261 |
