Profits and Principles: Four Perspectives

This article clarifies the relationship between profits and principles by distinguishing four alternative perspectives: the win-win perspective in which ethical behaviour generates the highest profits; a licence-to-operate perspective in which a minimum ethical performance is required to receive leg...

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Bibliographic Details
Main Author: Graafland, Johan J. 1960- (Author)
Format: Electronic Article
Language:English
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Published: Springer 2002
In: Journal of business ethics
Year: 2002, Volume: 35, Issue: 4, Pages: 293-305
Further subjects:B Shell reports
B Ethics
B Sustainability
B Profits
B triple P bottom line
B licence to operate
B win-win situation
Online Access: Volltext (JSTOR)
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Description
Summary:This article clarifies the relationship between profits and principles by distinguishing four alternative perspectives: the win-win perspective in which ethical behaviour generates the highest profits; a licence-to-operate perspective in which a minimum ethical performance is required to receive legitimation from the society; an acceptable profits perspective, in which an acceptable profitability is required to assure the financial continuity; and an integrated perspective. These four perspectives are illustrated by statements from Shell reports and from interviews with managers of a large European retail company.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1023/A:1013805111691