Consumers' Perceptions of Corporate Social Responsibilities: A Cross-Cultural Comparison

Based on a consumer survey conducted in France, Germany, and the U.S., the study investigates consumers' readiness to support socially responsible organizations and examines their evaluations of the economic, legal, ethical, and philanthropic responsibilities of the firm. French and German cons...

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Bibliographic Details
Main Author: Maignan, Isabelle (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2001
In: Journal of business ethics
Year: 2001, Volume: 30, Issue: 1, Pages: 57-72
Further subjects:B Corporate Citizenship
B corporate benevolence
B Corporate social responsibility
B cross-cultural research
B socially responsible consumer behavior
B corporate ethics
Online Access: Volltext (JSTOR)
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Description
Summary:Based on a consumer survey conducted in France, Germany, and the U.S., the study investigates consumers' readiness to support socially responsible organizations and examines their evaluations of the economic, legal, ethical, and philanthropic responsibilities of the firm. French and German consumers appear more willing to actively support responsible businesses than their U.S. counterparts. While U.S. consumers value highly corporate eco-nomic responsibilities, French and German consumers are most concerned about businesses conforming with legal and ethical standards. These findings provide useful guidance for the efficient management of social responsibility initiatives across borders and for further academic inquiries.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1023/A:1006433928640