Virtue Theory as a Dynamic Theory of Business

This paper develops a meta-theory of business based on virtue theory which links the concept of virtues, the common good, and the dynamic economy into a unifying and comprehensive theory of business. Traditional theories and models of business have outlived their usefulness as they are unable to ade...

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Bibliographic Details
Main Author: Arjoon, Surendra (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2000
In: Journal of business ethics
Year: 2000, Volume: 28, Issue: 2, Pages: 159-178
Further subjects:B sustainable competitive advantage
B Common Good
B Corporate social responsibility
B Virtue Theory
B Ethical Leadership
B dynamic economy
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Description
Summary:This paper develops a meta-theory of business based on virtue theory which links the concept of virtues, the common good, and the dynamic economy into a unifying and comprehensive theory of business. Traditional theories and models of business have outlived their usefulness as they are unable to adequately explain social reality. Virtue theory shows firms that pursue ethically-driven strategies can realise a greater profit potential than those firms who currently use profit-driven strategies. The theory expounds that the business of business is ethical business and that the crises that business and society face today are crises of leadership and ethics. The issues of leadership and corporate social responsibility are discussed in the context of the proposed theory.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1023/A:1006339112331