Marketing Strategies and the Search for Virtue: A Case Analysis of The Body Shop, International
The authors propose a framework to integrate virtue ethics into marketing theory and apply it to the development of marketing strategies. Virtue ethics, a philosophy that focuses on an individual's moral character, has received limited attention from marketing scholars and researchers. The auth...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
1999
|
| In: |
Journal of business ethics
Year: 1999, Volume: 20, Issue: 3, Pages: 249-263 |
| Further subjects: | B
Decision Maker
B Case Analysis B Comprehensive Analysis B Economic Growth B Marketing |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
MARC
| LEADER | 00000naa a22000002 4500 | ||
|---|---|---|---|
| 001 | 1785612522 | ||
| 003 | DE-627 | ||
| 005 | 20220112043527.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 220112s1999 xx |||||o 00| ||eng c | ||
| 024 | 7 | |a 10.1023/A:1006057807115 |2 doi | |
| 035 | |a (DE-627)1785612522 | ||
| 035 | |a (DE-599)KXP1785612522 | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 084 | |a 1 |2 ssgn | ||
| 100 | 1 | |a Hartman, Cathy L. |e VerfasserIn |4 aut | |
| 245 | 1 | 0 | |a Marketing Strategies and the Search for Virtue: A Case Analysis of The Body Shop, International |
| 264 | 1 | |c 1999 | |
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 520 | |a The authors propose a framework to integrate virtue ethics into marketing theory and apply it to the development of marketing strategies. Virtue ethics, a philosophy that focuses on an individual's moral character, has received limited attention from marketing scholars and researchers. The authors argue that without consideration of virtue ethics a comprehensive analysis of the ethical character of marketing decision makers and their strategies cannot be achieved. They provide an overview of virtue ethics supplemented by a case study of The Body Shop, International to demonstrate how evaluation of the ethics of corporate executives and their marketing strategies is completed by virtue ethics. | ||
| 601 | |a Strategie | ||
| 650 | 4 | |a Case Analysis | |
| 650 | 4 | |a Comprehensive Analysis | |
| 650 | 4 | |a Decision Maker | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Economic Growth | |
| 700 | 1 | |a Beck-Dudley, Caryn L. |e VerfasserIn |4 aut | |
| 773 | 0 | 8 | |i Enthalten in |t Journal of business ethics |d Dordrecht [u.a.] : Springer Science + Business Media B.V, 1982 |g 20(1999), 3, Seite 249-263 |h Online-Ressource |w (DE-627)270937129 |w (DE-600)1478688-6 |w (DE-576)121465284 |x 1573-0697 |7 nnns |
| 773 | 1 | 8 | |g volume:20 |g year:1999 |g number:3 |g pages:249-263 |
| 856 | |3 Volltext |u http://www.jstor.org/stable/25074136 |x JSTOR | ||
| 856 | 4 | 0 | |u https://doi.org/10.1023/A:1006057807115 |x Resolving-System |z lizenzpflichtig |3 Volltext |
| 935 | |a mteo | ||
| 936 | u | w | |d 20 |j 1999 |e 3 |h 249-263 |
| 951 | |a AR | ||
| ELC | |a 1 | ||
| ITA | |a 1 |t 1 | ||
| LOK | |0 000 xxxxxcx a22 zn 4500 | ||
| LOK | |0 001 4033671390 | ||
| LOK | |0 003 DE-627 | ||
| LOK | |0 004 1785612522 | ||
| LOK | |0 005 20220112043527 | ||
| LOK | |0 008 220112||||||||||||||||ger||||||| | ||
| LOK | |0 035 |a (DE-Tue135)IxTheo#2021-12-30#18D735D1E460D29AE3DCEB3CC3A22E9AF85C55EA | ||
| LOK | |0 040 |a DE-Tue135 |c DE-627 |d DE-Tue135 | ||
| LOK | |0 092 |o n | ||
| LOK | |0 852 |a DE-Tue135 | ||
| LOK | |0 852 1 |9 00 | ||
| LOK | |0 866 |x JSTOR#http://www.jstor.org/stable/25074136 | ||
| LOK | |0 935 |a ixzs |a ixrk |a zota | ||
| ORI | |a SA-MARC-ixtheoa001.raw | ||
| STA | 0 | 0 | |a Marketing |
| STB | 0 | 0 | |a Marketing,Mercatique,Mercatique,Marketing |
| STC | 0 | 0 | |a Marketing |
| STD | 0 | 0 | |a Marketing |
| STE | 0 | 0 | |a 巿场营销,营销,巿场营销 |
| STF | 0 | 0 | |a 巿場營銷,營銷,巿場行銷 |
| STG | 0 | 0 | |a Marketing |
| STH | 0 | 0 | |a Маркетинг |
| STI | 0 | 0 | |a Μάρκετινγκ,Marketing |
| SYE | 0 | 0 | |a Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung,Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgut,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung |