An empirical analysis of digital marketing impact on consumer buying behaviour: the case of North Macedonia
| Auteurs: | ; |
|---|---|
| Type de support: | Électronique Article |
| Langue: | Anglais |
| Vérifier la disponibilité: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Publié: |
2020
|
| Dans: |
International journal of Islamic marketing and branding
Année: 2020, Volume: 5, Numéro: 4, Pages: 247-257 |
| Sujets non-standardisés: | B
digital marketing
B purchase decision B Aufsatz in Zeitschrift B North Macedonia B Developing Countries B consumer buying behaviour B digital channels |
| Accès en ligne: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| ISSN: | 2055-0952 |
|---|---|
| Contient: | Enthalten in: International journal of Islamic marketing and branding
|
| Persistent identifiers: | DOI: 10.1504/IJIMB.2020.114377 |
