Ethical Standards in Advertising: A Worldwide Perspective
An empirical study indicates how close advertisers from all the continents have been from the natural law and other fundamental moral principles. In their professional activities, many advertisers assumed the philosophical relativism as the framework for fundamental concepts. The ethical problems ha...
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| Contributors: | |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
1999
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| In: |
Journal of business ethics
Year: 1999, Volume: 19, Issue: 2, Pages: 159-169 |
| Further subjects: | B
Fundamental Concept
B Empirical Study B Moral Principle B Economic Growth B Ethical Standard |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
| Summary: | An empirical study indicates how close advertisers from all the continents have been from the natural law and other fundamental moral principles. In their professional activities, many advertisers assumed the philosophical relativism as the framework for fundamental concepts. The ethical problems have not been equated with objectivity and the realist approach is appointed as a solution. |
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| ISSN: | 1573-0697 |
| Contains: | Enthalten in: Journal of business ethics
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| Persistent identifiers: | DOI: 10.1023/A:1006062832206 |