A Cross-National Comparison of University Students' Perceptions Regarding the Ethics and Acceptability of Sales Practices

This scenario-based study examines the perceptions of university students in the United States and Australia regarding the ethics and acceptability of various sales practices. Study results indicate several significant differences between U.S. and Australian university students regarding the percept...

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Bibliographic Details
Authors: Stevenson, Thomas H. (Author) ; Bodkin, Charles D. (Author)
Format: Electronic Article
Language:English
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Published: Springer 1998
In: Journal of business ethics
Year: 1998, Volume: 17, Issue: 1, Pages: 45-55
Further subjects:B Business Professional
B Future Career
B United States
B Sales Practice
B Economic Growth
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Description
Summary:This scenario-based study examines the perceptions of university students in the United States and Australia regarding the ethics and acceptability of various sales practices. Study results indicate several significant differences between U.S. and Australian university students regarding the perceptions of ethical and acceptable sales practices. These differences centered on company-salesperson and salesperson-customer relationships. The findings are significant for the employer, and have consequences for customers and competitors. They also have implications for recruiters and managers of salespeople, academics with an interest in understanding cross-national differences in sales ethics, and educators preparing students for future careers as business professionals.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1023/A:1005706518136