The Consumer Experience of Responsibilization: The Case of Panera Cares
In this paper, we explore the consumer experience of responsibilization, wherein consumers are tasked with addressing social issues via their consumption choices. We study an approach to responsibilization which we label conscious pricing. Conscious pricing asks consumers to place a price on moralit...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2019
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| In: |
Journal of business ethics
Year: 2019, Volume: 159, Issue: 3, Pages: 651-663 |
| Further subjects: | B
Conscious pricing
B Corporate social responsibility B Conscious capitalism B Panera Cares B Consumer ethics B Consumer responsibilization |
| Online Access: |
Volltext (kostenfrei) |