Pinto fires and personal ethics: A script analysis of missed opportunities

This article details the personal involvement of the author in the early stages of the infamous Pinto fire case. The paper first presents an insider account of the context and decision environment within which he failed to initiate an early recall of defective vehicles. A cognitive script analysis o...

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Bibliographic Details
Published in:Journal of business ethics
Main Author: Gioia, Dennis A. (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 1992
In: Journal of business ethics
Year: 1992, Volume: 11, Issue: 5, Pages: 379-389
Further subjects:B Definitive Study
B Personal Experience
B Decision Environment
B Ethical Dimension
B Economic Growth
Online Access: Volltext (JSTOR)
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Description
Summary:This article details the personal involvement of the author in the early stages of the infamous Pinto fire case. The paper first presents an insider account of the context and decision environment within which he failed to initiate an early recall of defective vehicles. A cognitive script analysis of the personal experience is then offered as an explanation of factors that led to a decision that now is commonly seen as a definitive study in unethical corporate behavior. The main analytical thesis is that script schemas that were guiding cognition and action at the time precluded consideration of issues in ethical terms because the scripts did not include ethical dimensions.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/BF00870550