Marketing ethics and education: Some empirical findings

This study explores possible links between educational background and ethics among marketing professionals. Data from two surveys of members of the American Marketing Association suggest that marketing professionals with master's degrees and higher are similar to their less educated counterpart...

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Bibliographic Details
Main Author: Merritt, Sharyne (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 1991
In: Journal of business ethics
Year: 1991, Volume: 10, Issue: 8, Pages: 625-632
Further subjects:B Empirical Finding
B Business School
B Economic Growth
B Ethical Standard
B Marketing
Online Access: Volltext (JSTOR)
Volltext (lizenzpflichtig)

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