Fostering ethical marketing decisions

This paper begins by examining several potentially unethical recent marketing practices. Since most marketing managers face ethical dilemmas during their careers, it is essential to study the moral consequences of these decisions. A typology of ways that managers might confront ethical issues is pro...

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Bibliographic Details
Authors: Laczniak, Gene R. (Author) ; Murphy, Patrick E. (Author)
Format: Electronic Article
Language:English
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Published: Springer 1991
In: Journal of business ethics
Year: 1991, Volume: 10, Issue: 4, Pages: 259-271
Further subjects:B Ethical Issue
B Organizational Commitment
B Ethical Decision
B Economic Growth
B Marketing
Online Access: Volltext (JSTOR)
Volltext (lizenzpflichtig)

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