Fostering ethical marketing decisions

This paper begins by examining several potentially unethical recent marketing practices. Since most marketing managers face ethical dilemmas during their careers, it is essential to study the moral consequences of these decisions. A typology of ways that managers might confront ethical issues is pro...

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Bibliographic Details
Authors: Laczniak, Gene R. (Author) ; Murphy, Patrick E. (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 1991
In: Journal of business ethics
Year: 1991, Volume: 10, Issue: 4, Pages: 259-271
Further subjects:B Ethical Issue
B Organizational Commitment
B Ethical Decision
B Economic Growth
B Marketing
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Description
Summary:This paper begins by examining several potentially unethical recent marketing practices. Since most marketing managers face ethical dilemmas during their careers, it is essential to study the moral consequences of these decisions. A typology of ways that managers might confront ethical issues is proposed. The significant organizational, personal and societal costs emanting from unethical behavior are also discussed. Both relatively simple frameworks and more comprehensive models for evaluating ethical decisions in marketing are summarized. Finally, the fact that organizational commitment to fostering ethical marketing decisions can be accomplished by top management leadership, codes of ethics, ethics seminars/programs and ethical audits is examined.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/BF00382965