Bulemia and anorexia in an advertising context
This paper reports on a survey of college students which was designed to provide insights into associations of advertising with the eating disorders of anorexia nervosa and bulemia. The study involved measuring self image and ideal self image and relating these measures to the incidence of the eatin...
| Autor principal: | |
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| Tipo de documento: | Recurso Electrónico Artigo |
| Idioma: | Inglês |
| Verificar disponibilidade: | HBZ Gateway |
| Journals Online & Print: | Carregar...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publicado em: |
Springer Science + Business Media B. V
1987
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| Em: |
Journal of business ethics
Ano: 1987, Volume: 6, Número: 6, Páginas: 495-504 |
| Outras palavras-chave: | B
College Student
B Advertising Context B Eating Disorder B Anorexia Nervosa B Economic Growth |
| Acesso em linha: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
| Resumo: | This paper reports on a survey of college students which was designed to provide insights into associations of advertising with the eating disorders of anorexia nervosa and bulemia. The study involved measuring self image and ideal self image and relating these measures to the incidence of the eating disorders and to advertising and merchandising measures. Based upon the findings, various tentative recommendations were made to advertisers who desire to assist in containing eating disorders through their efforts in the marketplace. |
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| ISSN: | 1573-0697 |
| Obras secundárias: | Enthalten in: Journal of business ethics
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| Persistent identifiers: | DOI: 10.1007/BF00383292 |