Information, persuasion, and control in moral appraisal of advertising strategy
The formulation of moral issues surrounding consumer advertising tends to focus on the capacity to persuade or inform, and how these capabilities may be used to distort or fulfill needs and desires. Discussion of these issues abstracts from widespread advertising and marketing practices, by assuming...
| Autor principal: | |
|---|---|
| Tipo de documento: | Recurso Electrónico Artigo |
| Idioma: | Inglês |
| Verificar disponibilidade: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Publicado em: |
1984
|
| Em: |
Journal of business ethics
Ano: 1984, Volume: 3, Número: 3, Páginas: 173-180 |
| Outras palavras-chave: | B
Moral Issue
B Product Market B Marketing Practice B Economic Growth B Marketing |
| Acesso em linha: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
