Information, persuasion, and control in moral appraisal of advertising strategy
The formulation of moral issues surrounding consumer advertising tends to focus on the capacity to persuade or inform, and how these capabilities may be used to distort or fulfill needs and desires. Discussion of these issues abstracts from widespread advertising and marketing practices, by assuming...
| 主要作者: | |
|---|---|
| 格式: | 电子 文件 |
| 语言: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| 出版: |
1984
|
| In: |
Journal of business ethics
Year: 1984, 卷: 3, 发布: 3, Pages: 173-180 |
| Further subjects: | B
Moral Issue
B Product Market B Marketing Practice B 巿场营销 B Economic Growth |
| 在线阅读: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
